Zen Auto Motors Marketing Research

File: ZenMotorsMarketingResearch – this is what you will be filling out. This research project is on the seat 2 hybrid.

File: ZenAutoExampleSeat1Hybrid – this is an example of what the final product should look like. Use it to help guide you in completing “ZenMotorsMArketingResearch” *Nothing is filled out here. It is just an example of how the final product should look.

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Files: ZenMotorsCaseQuestions and ZenMotorsCaseQuestions2 – use these cases on Zen Motors to help answer Sections 2 and 3 of the project. The cases are labeled in “ZenMotorsMarketingResearch” to help guide you.

File: ZENMotorsExcelData – will need someone that knows how to use Microsoft Excel. Use this data to help fill out Sections 5 and 6 of the project.

You may conduct actual research as well. Specifically for Sections 1 and 4. Section 4 (Survey Instrument) you can essentially just make up the questions as long as they make sense within context of the project.

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