You are required to analyse some of the key components of strategy formulation process for Swissport (https://www.swissport.com/).
In your report, you are expected to:
– Clearly describe your chosen organisation and industry.
– Critically analyse the vision, mission and values statements of your chosen organisation, discuss their appropriateness, and suggest the areas of improvement. Note: In case the organisation doesn’t have any of these vision, mission or values statements, you need to develop them for the organisation and discuss their appropriateness against relevant principles.
– Clearly describe the current strategy of the organisation.
– Critically examine the existing strategic objectives of the organisation, discuss how well each of the strategic objectives is aligned with the vision, mission, and strategy of the organisation, and suggest the areas of improvement. Note: In case the organisation doesn’t have any strategic objectives, you need to develop at least three new strategic objectives for the organisation and discuss their appropriateness against relevant principles.
While addressing each of the above requirements, it is important that you provide sufficient justification and explanation throughout your analysis and establish a clear linkage with the relevant concepts/principles discussed in the learning materials/textbook.
Textbook used: Thompson, AA, Peteraf, MA, Gamble, JE & Strickland, AJ 2020, Crafting and executing strategy: the quest for competitive advantage, concepts and cases, 22nd edn, McGraw-Hill Education, New York (ISBN: 9781260075106 or 9781260157369).
Your report will be marked according to the criteria outlined below:
Criterion 1: Understanding of the relevant theories and concepts (20%)
Criterion 2: Relevance of the examples/ linkage between theory and practice (30%)
Criterion 3: Recommendations/ justification (15%)
Criterion 4: Citation and referencing (15%)
Criterion 5: Structure and presentation (10%)
Criterion 6: Communication style and language (10%)
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