UCONN Health company research

investigate UCONN Health (not the university itself) for future employment opportunities. You

will complete research on this company and present your findings in the form of a three-page

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informational report as well as an oral presentation to the class. In the introductory paragraph,

supply the company name and why you chose to research this company. Do not use a side

heading for the introductory paragraph. Five points will be deducted if you do not have an

introductory paragraph.

Sources. You must use at least three (3) sources in researching your company. These sources

can include but are not limited to the Internet, magazines, on-line services, and periodicals. You

will utilize the latest APA edition for documenting your sources. Ten points deducted if you do

not use APA formatting. You will include a reference page at the end of your report. Five points

will be deducted if you do not have three sources on your reference page, and ten points will be

deducted if you do not have a reference page.

Content. Your report should present the following findings to the best of your ability AND

represented as side headings in your report (five points will be deducted if you do not have side

headings):

• Location of office and other facilities

• Major products and services

• Names of members of the board of directors and key executives (top three)

• Brief history of the company

• Annual sales (most recent figures)

Writing for Business Student

Page 2

October 28, 2020

• Market share

• Financial rating

• Reputation of the company

• Entry-level salaries or salary scale

All reports have a summary or conclusion paragraph. Do not use a side heading for the final

paragraph. Nothing new is introduced in a summary paragraph. In conclusion, if your final

paragraph is not there, five points will be deducted!

Appearance. Please be sure that the print quality is sufficiently dark to be easily read. Use a 12-

point font. Use the memo format (like this memo) for a short informational report. Organize

the fact sections into logical divisions identified by consistent headings. Five points deducted if

you do not have side headings. Add a second-page and third-page heading (either the one

above with my name in place of Writing for Business Student or set up as the one in your text

like FIGURE B.3 found in appendix B-6). Five points will be deducted if you do not have a

second-page heading.

Grading. Your written report will be graded for completeness, content, and technicalities

(English usage, grammar, spelling, punctuation, formatting, and margins). One point will be

deducted for each English usage error of this type. I do not deduct for the same error

throughout the report. Two points will be deducted for each formatting error. If it is not set up

in the memo format as requested, ten points will automatically be deducted. This is not an

academic essay type report! It is extremely important that you proofread your report

carefully. Reports that have numerous errors will NOT receive a satisfactory grade no matter

how thorough the research.

Submission. Reports must be submitted on the day you give your oral presentation. Submit

your original and a copy as soon as you come in! I will return a graded copy to you. Written

research report is worth 20 percent of the final grade.

Oral Presentation. You will present your findings of the company you researched to the class for

five minutes only. You will need to have a PowerPoint or Prezi presentation because you will

NOT be reading from note cards or your report! You will present the information from a

“company recruiter” frame of mind. This presentation is worth 5 percent of the final grade.

You can only present on your assigned date. If you do not present on that date, you will receive

a zero. You will be allowed an outline to follow during your presentation.

GENERAL EDUCATION ABILITY

Oral Communication: Students will be prepared to develop oral messages of varying lengths

and styles that communicate effectively and appropriately across a variety of settings.

COURSE OUTCOMES

1. Research and write a business report utilizing the library, the internet,

informational interview, and other appropriate sources.

2. Prepare and deliver an oral presentation of the research.

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