Carefully read through, and internalise the facts of the case. You are strongly advised to carry out your own independent research into Château Valmont (a real vineyard), the industry, competitors, and evolving consumer tastes.
Think through, and outline, the key elements of the strategic dilemma: What strategic objective(s) is Claire trying to achieve? Are there any inherent tensions / conflicts amongst these objectives? What challenges and opportunities is Château Valmont now facing, and likely to in future? What are their key strengths and weaknesses vis a vis these challenges and opportunities? Given these strengths and weaknesses, what alternative strategies could Château Valmont follow in order to achieve their strategic objectives? What are the risks / must-happens in order for each of these strategies to succeed? What criteria should Claire use to select the recommended strategy?
Each question (4) must have 2 sources.
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