Write a Press Release on the following: Your chosen Vietnamese company (same as in Individual Essay) is aspiring to go global and will be launching their new marketing campaign on 2 June 2021. As their Global Marketing Consultant, you are to write a press release to be distributed to all major media houses in Vietnam which can help to increase the brand awareness, competitiveness and attractiveness of the company and its products or services. Please take into account the current global situation in relation to your companies industry.
1) Your assignment must follow the Press Release Format (1,500 words)
a) Cover page
b) Headline
c) Sub-headline
d) Deadline
e) Grabber
f) Description (5Ws: Who, What, Where, Why, When)
g) About the company (Bio)
h) Contact Details
i) References list
j) Appendices, if applicable
2) Arial font size 12, 1.5 spacing and 1 inch margin and grammatically correct, and all proper citations and referencing must be included.
3) Minimum of 10 references, Wikipedia/UKEssay references are not allowed, all referencing to follow the Harvard’s way. At least 5 references must be a non-online source.
4) Paper to be submitted to turnitin. A hardcopy of the Assignment Cover & Marking Sheet is to be submitted to me personally for grading
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