You will complete the plan to a template comprising four sections, each assessed as a component of a cohesive SMP. To complete the SMP in the exam, you will need to research either your own organisation or an organisation you are familiar with and complete the template with the support of your research notes.
The relevant headings include:
1. Analysis: context, marketing fit with corporate and business strategy, environmental insights, customer insights, marketing insights
2. Planning: Segmentation, targeting, branding and positioning, selection of marketing strategy
3. Implementation: Integrated marketing mix, product, price, place, promotion
4. Feedback and control, Metrics, dashboard, risk
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