MGT 301 Major Paper #2, 100 points, minimum of 2 – 3 pages (plus sources/bibliography page), double spaced, 12 font, Times Roman. Put your finished work into a Word document and e-mail it to me at: email@example.com . Please spell check and proofread your paper. Make sure your paper includes your name, page numbers and a source sheet/bibliography. MLA/APA and Works Cited documentation for all sources outside of Ghillyer are expected. Points will be deducted if you fail to properly document.
* * * * * *
Summary: Use the following website to select at least two of this year’s Super Bowl Commercials:
Analyze at least two selected TV commercials from the Super Bowl and apply the theories and framework provided in the class. The choice of commercials is limited to the above link. You are expected to seek outside sources (news articles from recognized sources) to support and validate your work based upon the commercials you chose, the theme/message they are trying to convey and your analysis. The paper must apply Kohlberg and Dobrin for the analysis.
Every day, through the media, you are exposed to ethical dilemmas. The people who write, direct and produce the media are attempting to shape the way you see things and how you react and respond. The most important part is to be aware of this influence – and the way you do that is to analyze what is being presented to you and compare it to your own core values. To do that requires some tools.
Your paper must contain the following: (23 points each):
1. SUMMARIZE the “plot” and list the primary characters in the two commercials. The plot is the message they are conveying and how they convey that message. The characters are the animals, people, famous people (living or dead), scenery or special effects the writers/producers used to convey their message. These are important because they can be used to influence you (a famous person, calm scenery, sexy styling and big promises). 2– 3 paragraphs.
2. Isolate ONE ETHICAL DILEMMA from each commercial (thus you should have 2 separate dilemmas). The summary of the dilemma should be no more than 1 sentence long. Now flesh it out (3 – 4 sentences each) by establishing the “norm” and the challenge to the “norm.” The “norm” is the basic assumption, attitude or prevailing belief in society. How are the writers/producers challenging the norm – what are they using to get you to see things from their point of view (thus sell you their product, service or thought process). This is the ethical dilemma. How the characters and scenery interact is important for you to understand how the writers/producers of the media source are influencing you. How do they expect to get you to accept their beliefs and/or products? 3 – 4 paragraphs.
3. INFLUENCERS What did the writers/producers use to “suck you in and keep you there?” What did they use to get your attention and keep you watching? This can be the scenery, the “tearjerker” moment, the patriotic moment, a famous person or a shocking statement. 1 – 2 paragraphs. Be specific about what they used and how it worked (or didn’t work).
4. ETHICS TOOLS ANALYSIS Analyze everything using Dobrin, Kohlberg, Badaracco, the Toothpaste Test, The One Favorite or other ethics tools. Prove you understand how to analyze and examine media sources as they work to influence you and exert power over society. 3 – 4 paragraphs.
Remember – you are analyzing TWO commercials.
You are encouraged to use additional resources to support your paper. All sources (including the two commercials you chose) must be included on a bibliography/source sheet.
You will not be graded on a “right or wrong” answer – but rather how well you analyze and summarize the dilemma.
The remaining 8 points may be awarded for how well you are able to connect your analysis to Dobrin, Kohlberg, the Toothpaste Test and One Favorite and style/mechanics of the paper.
Think – learn – adapt – apply and have fun. This is your second major paper and the purpose is for you to see the role of ethical challenges you are being exposed to on a daily basis (and sometimes without even knowing it.)
Can you spot how the world is attempting to shape your ethics through daily media? Can you be a person who leads necessary change not just in the business world but the world in general? I believe you can – now you get to prove me right
Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.
YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.
We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.
We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.
We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties
We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.