KEY requirements: 2-3+ well-written paragraphs (4-5 sentences for each) for EACH post; APA references required; keywords underlined.
Post 2 Brand. Describe your brand. Is it a product? Service? What are its annual sales? Where is its corporate headquarters? Is it public? How many employees? What is its mission statement? Justify your answer with a citation.
Where to start? http://finance.yahoo.com/ (Links to an external site.)Links to an external site. — it has lots of great information.
Justify your facts with at least two APA style citations. (See Canvas for the tab on APA Citations)
PLEASE DO NOT just answer my questions. Give me an overview of the brand. What are the important things to know? Is it owned by a larger company? Is it a new or old brand? Make this interesting.
Please use these terms in this specific post: Private, Sustainability, Green Marketing, Target Market, Component Lifestyles, Millennials. Underline the KEY TERMS to show me that you understand the terminology
Post 3 Strategy. What is the key differentiator for this brand? Price? Design? Distribution? Can you determine its sustainable competitive advantage? (remember the categories of customer, location, operational and product) if not, why not?
Please use these terms in this specific post: Value, Consumer, Behavior, Want, Motive, Culture. Underline the KEY TERMS to show me that you understand the terminology
Post 4 SWOT. Conduct a SWOT analysis for this brand. Use a chart format to clearly define the brand’s strengths, weaknesses, opportunities, and threats. (do NOT write long paragraphs here, just use bullet points).
Based on this evaluation provide your top two recommendations to management
Justify your facts with at least two APA style citations.
Please use these terms in this specific post: Purchasing Power, Target Market, Demography, Applied Research, Component Lifestyles, Inflation. Underline the KEY TERMS to show me that you understand the terminology
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