It is argued that the classical approach of separating ‘the brains’ from ‘the hands’ is no longer appropriate as organizations need to respond to dynamic, global and highly competitive environments. Critically discuss this argument while applying it to one of the following contexts:
• Developing creativity in teams
• Leadership and creativity
• Organizational structure
• Resistance to change
• Process of creativity
• Organizational culture
Points to discuss and structure your coursework:
• Demonstrate that ‘the physical toil of manufacturing is being replaced by a world where we work more with our heads than our hands’ (Sewell, 2005) and the shift from industrial organization to human relations in workplaces
• Discuss how the turn to the knowledge economy has also led to changes in working arrangements and expectations from workers.
• Apply your argument to an organizational context of choice and examine the role of management practice in supporting organizational creativity
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