harley-davidson: internationalizaion in the trump era

Case Memo Format

These are not intended to be conventional case analysis papers. The expectation here is that for each memo, you will submit a decision-oriented document not unlike the kind of work you would be expected to complete for your organization. The preferred framework is as follows:

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To: Decision-maker in case

From: You

Date: As appropriate

Subject: Should pertain to the challenge(s) in the case

Description of the challenges

This should be no more than one paragraph and should clearly describe the challenges confronting the decision-maker in the case


This section should also be quite brief. It should simply articulate your recommendations to the decision-maker for addressing the challenges in the case.


This is body of your memo. Here, you should provide a clear defense for your recommendations, leveraging case data and course concepts where it makes sense to do so.


This section should also be quite brief. Typically, it serves as a transition to your recommended implementation steps.

Implementation program

You should be as precise as possible here, and address key activities, timing, resources and evaluation metrics.

Exhibits – if you want to add any

This section should include presentation of how you have applied major models or frameworks and how you have analyzed case data. In other words, the work in the exhibits should support your work in the analysis section of the memo.

You are limited to 1000 words for the body of the memo so please write clearly and succinctly. There is no limit on the number of exhibits you provide. However, please do only include exhibits that clearly advance the argument you are making in the memo.

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