Final Project: Analytical Report of GOOGLE

Purpose:
Write an original analytical report and make recommendations to the CEO of a company. MUST USE scholarly sources!

Case Scenario 2
Given the likelihood of huge cuts in the procurement of military equipment by the U.S. government over the next 10 years, recommend to the CEO of Lockheed Martin how the company should prepare for the loss of its most important customer.

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Need to cover to following:
1. Research the company, organizations, industry, operating environment, and so forth, involved.
2. Review the vision, mission, goals or objectives, and business model of your organization, and note how these relate to your scenario.
3. Identify strategic management concepts and the internal and external environment, including international aspects of the organization important to your scenario.
4. List the alternative competitive strategies that could be taken to address the scenario.
5. Identify ethical principles and socially responsible management values that are relevant to your scenario.
6. Explain the key elements necessary to execute your recommended strategic plan.

Based on this analysis you need to:
* Succinctly identify key issues in your scenario.
* Recommend an action plan to management.

Requirements of paper:
1. Calibri 11-font or Arial 11-font with 1-inch margins.
2. Include the author’s full name appearing in the paper’s footer left margin, along with the page number centered, and the course at the right margin.
3. Include a cover sheet, a table of contents, and an appropriate Endnotes section in addition to its content pages. (Word 2007+ versions have a simplified tool to make sure that Endnotes are done properly. Select the References menu.)

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