Evaluating a Corporate-Societal Relationship

Students,

Some of you have wisely begun to plan Assignment 1. Here are the approved corporations for this assignment. Students are not allowed to write on any other corporations than the businesses listed below.

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BUS475 Company List

Tesla

Wells Fargo

Hilton Hotels

Coca-Cola

Progressive Insurance

L’Oreal Personal Care Products

Uber

Kroger’s Grocery

Nike

Northrop Grumman Corporation

Facebook ***may not be applicable to Week 9 Assignment

Starbucks

Please choose any one of these corporations for your first assignment. Carefully follow all BlackBoard instructions. If you have questions, please feel free to contact me. I wish you well on this opportunity to learn more about business and society.

Prof Baker

Evaluating a Corporate-Societal Relationship
Preparation

According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. In this assignment, you will be researching a Fortune 500 company from an approved company list provided by your professor.

Instructions

Write a 4–5 page evaluation of your chosen company’s performance with respect to its stated values. Do the following:

Summarize the company’s primary products and or services.
Suggest three ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for your response.
Describe two critical factors in the organization’s external environment that can affect its success. Support your assertions.
Assess the company’s biggest success or missed opportunity to respond to a recent or current social issue. How did it impact company performance?

Integrate at least two supporting resources from the Strayer University Library or other reputable sources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:
• Evaluate the relationship between a business and society based on external environmental factors, stakeholders, and corporate social responsibility issues.

ASSIGNMENT 1 OUTLINE

Evaluating a Corporate-Societal Relationship

I. Goal: evaluate the relationship between your corporation and society based on external factors, stakeholders, and CSR issues

II. Primary Products and Services (introduction to corporation)

a. Where? Look at corporate website

b. Top leaders

c. When you think of the brand, what products come to mind?

d. Which products make the most profits?

e. Status of corporation in its industry (competitive strength/weakness)

f. What products will corporation make in the future?

III. Who are the primary stakeholders and what can they do

a. One way stakeholders can influence financial performance (who/what)

b. Second way stakeholders can influence financial performance

c. Third way stakeholders can influence financial performance

d. Must provide source/s for your opinions

IV. General statement/s about external environment of corporation

a. Define external factors (out of corporate control, etc)

b. Critical factor 1

i. How it could affect corporation

ii. Likelihood of it happening next five years

c. Critical factor 2

i. How it could affect corporation

ii. Likelihood of it happening next five years

d. Support your assertions

V. Biggest success/missed opportunity to respond to recent CSR issue

a. What was the issue

b. What was the outcome on corporate performance (profits)

VI. Requirements

a. Strayer Writing Standards (menu in BB and “Due Dates and Tips”)

b. Minimum two reliable sources

c. 4-5 pages excluding title page and reference page

d. Must score 35% or less on Safe Assign

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