Depending on the role of price and how sensitive customers might be to price, it might make more sense to do a sales promotions or have a set of them you can use.
Chose one or two types of sales promotions. Describe in one or two paragraphs how it would work. For example, “Black Friday” and “Cyber Monday” online sales promotions are supposed to offer up discounts of between 20 and 50% for a short period of time. Originally, you had just 24 hours to lock in the value before the price went back up. One can also offer other types of promotions that have value such as a gift coupon, two for one etc.
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