****PLEASE REVIEW INSTRUCTIONS CAREFULLY****
Altria
https://www.altria.com/Pages/default.aspx
5 Citations will be used – You may not use books, only websites with the full free accessible articles. You must provide the page or paragraph number in every in-text citation presented.
Example:
“In text-Citation”
Lawson (2019, page. 5) has determined that stock will skyrocket after the United States 2020 election.
“Reference”
Lawson, C. (2019). Election Results. Forbes. www.forbes.com/123456789
· Altria’s Corporate-Level Strategy Analysis (1/2 Page)
Thoroughly and correctly analyzes corporate-level strategies using research
· Altria’s product line and target market (1/2 Page)
Thoroughly and correctly evaluates the company’s product line and target market using research to support reasoning.
· Identify and explain Altria’s business-level strategies (1/2 Page)
Thoroughly and correctly identifies and explain business-level strategies using BOTH research AND course material to support reasoning.
· Altria’s organizational structure (1 Page)
Thoroughly and correctly identify the:
company’s organizational structure
organizational culture
marketing production
operations
finance/accounting
R&D
using research to support reasoning and conclusions.
· Functional-level strategies alignment with Altria’s vision and mission statement (1/2 Page)
Thoroughly and correctly explains how the functional-level strategies align with the company’s vision and mission statements using research to support reasoning and conclusions.
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