prepare a 3 to 5 page paper, not including cover and reference pages.
Identify the target market segment the organization is seeking Determine which of the segmentation variables are the most and least useful in defining this segment (Chapter 8 – Table 8-1)
Identify a marketing strategy, or strategies being used or that should be implemented to achieve your proposed recommendation(s)
Compare and contrast their market positioning with two other direct competitors, e.g., if Disney was a choice in this assignment, you could compare your analysis with similarities and differences from Sea World and Universal (this part of the assignment will entail researching competitors)
The paper that is submitted should be in 12 point, Times New Roman (or similar) font, double spaced, APA format with at least 4 reference citations, only one of which can be an appropriate reference from the text. The paper must be in the required file type of .doc, .docx or .pdf.
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