Jennifer Rubio, Away’s president, is preparing a briefing for the company’s Board of Directors next week and wants to make sure that she has not missed anything. She has asked that everyone come to Thursday’s regular management team meeting with their own assessment of the company’s value proposition and business model, as well as recommendations on where future investments should be made. In particular, Rubio wants to hear your thoughts about if Away should move forward with brand extension options, build out alternate distribution channels, or pursue an option that you believe is more appropriate.
With your recommendations provide a prioritized action plan to start implementation. You are also required to provide a complete SWOT/TOWS attachment for this case memo that does not count as part of your two-page limit. This SWOT/TOWS should layout options you have generated beyond the ones Rubio has provided. Be sure to reference this is in the body of your briefing as well.
Use only the case to answer the question. You don’t need to do further research.
In framing your answer to the case question, you may find it helpful to consider the following preparation questions. Do not answer these one by one in your memo, but use them to help unpack the issues outlined in the case:
Which target markets are most attractive?
Is the company doing enough? What capabilities must Away develop?
What acumen has the management team demonstrated so far? In what areas has it appeared to be lagging?
What is your assessment of the competitive landscape? Which competitors should Away be most concerned about and why?
How can Away strike the balance between creating a superior customer experience will also building scale, differentiating itself from imitators, and containing costs?
Papers are written from scratch We have molded our writers to develop content for all assignments from scratch. This way, we promote originality and reduce cases of plagiarism that might affect your grades and hinder you from realizing your academic goals. We encourage our clients to indicate the deliverables that should be featured in the final paper. Our online help services allow one to make a clarification and even interact with the writer directly to help them understand the needs of the assignment. Many of our writers are professional tutors who understand the approaches that should be used to fulfill the specified instructions. Every time a client places an order on our system, we link them with the most qualified writer in the subject of interest.
YUnlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.
We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.
We encourage our clients to return papers for revision seven days after the last submission for free. Depending on the proposed changes, we will work on your article to achieve the desired expectations.
We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties
We boast of a diverse pool of ENL and ESL professionals who respond with a personal touch to the needs of every client. Our focus is to become the best platform that offers specialized services to individuals to accomplish their academic goals.