This case is the third of three case analysis assignments in which each student writes a short case analysis brief of 800 – 1000 words in length (not counting cover page, references, exhibits, tables, or diagrams) utilizing a business memo or report format. Each brief addresses specific questions provided by the instructor
The student’s perspective and voice in the brief is that of a consultant asked by an executive (internal or stakeholder) to address or resolve several questions resulting from the case situation. Therefore, the focus is to not just summarize the case data or use descriptive writing. Rather, assume your executive audience is familiar with the case facts, and seeks a report that offers data supported analysis and concise insights. In short, use a critical analytical writing style that avoids wasted words (and reader time) to provide analysis and synthesis for data driven decision making.
Specific Case Analysis / Report Requirements: This specific case focuses on how a leader is successfully managing an organization through a change in strategy and resulting organization change required to align to the new strategy. The type of case is an EVALUATION case, meaning the student is asked to review case data, and provide fact (case or course readings) supported analysis and evaluation in response to the case analysis questions.
Case Analysis Questions
: The audience for this case analysis report is an external stakeholder executive that is interested in your expert (consultant) response to three questions:
(1) What is your assessment of the Renfield Farts 2014 Statement of Vision and Guiding Principles?
(2) What is your assessment of the process Jackson and her team went through to create the vision?
(3) What are the key challenges facing Jackson in achieving a successful transition of Renfield Farms to the new vision?
Format of report / memo:
• INTRODUCTION: Paragraph containing purpose of report / memo
• ANALYSIS – ASSESSMENT: evaluation of case data highlighting key insights and synthesis to support your response to the three case questions. Use tables or diagrams to synthesize qualitative information (not counted in WORD COUNT) that reveal patterns or compelling insights.
Don’t repeat case information in isolation as this is a business report / format that synthesizes facts to support an objective, expert summary evaluations of specific events and actions.
• SUMMARY: Based on the above analysis-results, provide a summary of your evaluation of Jackson’s leadership of Renfield to a new (turnaround) vision, and the critical challenges left to face to complete successful change.
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