The product is SAMSUNG CASH COW only
These are general directions
1. For any company of your choosing, research the company’s products and/or services. Then, create a portfolio matrix for it. Discuss the matrix by reference to text and anything else you find. Keep in mind that you are creating the portfolio matrix to use it. ONLY CASH COW FOR SAMSUNG.There are lots of videos, tools, articles, etc.. on the Boston Consulting Group Matrix. This is a group assignment, which means I expect thorough research.
2. For any product or service of your choosing, identify how you’d market it Hispanic Americans, Asian Americans, and African Americans. This is a creative exercise that we’ll come back to when we get further into the course. At this stage, we’re really assessing your understanding of the characteristics of the consumers themselves. When you’ve finished this assignment, repeat the exercise for any three generational cohorts of your choosing(Baby Boomers). As with question #1, this is a research intensive exercise.
for question 2- only advertise baby boomer, and Hispanic
-Family responsibilities are important to Boomers.  This generation is more tech savvy than previous generations. In addition, focus on building value and they will be less price sensitive if they believe they are getting a superior product and good value according to the article. http://www.aabri.com/manuscripts/10575.pdf
-Samsung is a bit more pricey than the iPhone, but as mentioned with the African American demographic, the phone is more reliable, more advanced in some areas, has a higher chance of surviving a water incident, and a better long term product. Since they appreciate good value and wouldn’t mind the price as much, Samsung would fit them perfectly when compared to competitors.
– We’ll advertise the samsung itself as well as the idea of cell phone plans that allow international calls to be made. This allows consumers to communicate with family in other countries that they wish to do so. Hispanics tend to have more of a tighter family connection, so Samsung is able to adhere to hispanic families trying to do so.
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