MBA (Strategic Marketing) Assignment – Charles & Keith (WIP)

The module assessment comprises of one individual REPORT, which will count towards 100% of the overall mark.

Individual Report Task: Develop a strategic marketing plan for “Charles & Keith” for a period of five years.

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The Focus areas should be:

1) Branding Strategy, and

2) Social Media Marketing Strategy.

(with emphasis on Situational Analysis and Competitor Analysis)

Word limit: 3000 words (excluding references and appendices).

Format: A Business Report

The assignment should follow the below mentioned structure is I feel:

Introduction

Background of the project

Aims and objectives of the project

Project methodology

Company Background

E Commerce Industry Overview

Lazada Company Background

Social Media Marketing

Situational Analysis

Competitor Analysis

Customer Relationship Marketing / Internal Marketing

Situational Analysis

Competitor Analysis

Conclusion

Discussion on Project Questions

Implication for Planning

Recommendation for Lazada

References

Appendices

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